It’s best to begin planning several months before Election Day.

A typical timeline looks like this:

  • 3–6 months before: Design branding and core materials.
  • 2–4 months before: Print brochures, business cards, and event materials.
  • 6–8 weeks before: Launch direct mail campaigns and distribute yard signs.
  • Final 2–4 weeks: Print additional literature, polling location information, and get-out-the-vote materials.

Starting early gives you time for revisions and avoids production delays during the busiest part of the election season.