The right paper depends on your audience and budget.

Popular options include:

100 lb. Gloss Text

  • Bright colors
  • Professional appearance
  • Great for marketing brochures

100 lb. Matte Text

  • Elegant look
  • Easy to write on
  • Reduces glare

80 lb. Text

  • Budget-friendly option
  • Good for large distributions

For premium brochures, many organizations add coatings such as UV, aqueous, or soft-touch finishes.